Desta Kebede

Desta Daniel Kebede was born in Switzerland in 1989. His father is Ethiopian, his mother Swiss. For his father it was important from the beginning that he and his two-year older sister could establish a relationship with his home country. As early as at the age of three years he visited his home country for the first time. Since then he has been keeping in lively contact with his large family circle in Ethiopia. Desta Daniel Kebede grew up in Kloten, he discovered his great passion, playing hockey at the tender age of five years. At the age of 15 years he entered the Sports High School Rämibühl where he also absolved his Matura (school leaving examination). He played for two years in the national league A-cadre at the Kloten Flyers and additionally could participate in the U18 World Championship in Finland with the Swiss National Team. Due to his surgery which was only moderately successful he had to give up his ice hockey career. In 2009 he began his studies at the University St. Gallen, which he completed in the year 2015.

For the young entrepreneur Desta Daniel Kebede it has always been clear that he will start up his own company one day and that his independence has something to do with his fatherland Ethiopia. He dedicated his Matura work to Ethiopian coffee – from cultivation to export. The foundation of the company DDKgroup Ltd was then only the logical consequence. Kebede: “The coffee business is of enormous importance for Ethiopia. In general, it is the second most important article of exportation for developing countries, however the most important for Ethiopia: coffee export generates 35 percent of the gross domestic product and 85 percent of the population are small farmers. At the same time, however, 60 percent of the raw material prices are based on speculation. We intend to face this absurdity and do not want to accept this system by assuring a good purchase price, and what is even more important and promising, we want to integrate the producers in our value added cycle. It is not a value added chain any more but a value added cycle in which an adequate fair interest (20%) in the gains flows back again.“

As entrepreneur Desta Daniel Kebede is convinced that not the consumer but the companies take over responsibility for this, which commit themselves as leader for humanity and should definitely avoid a one-sided focus on profitable figures.